Cleveland has been experiencing a cultural renaissance, with its arts, architecture, and history drawing in tourists and locals alike, and Destination Cleveland wanted to make downtown a visually compelling nighttime destination. Inspired by similar projects in Indianapolis, Montreal, and Brussels, the goal was to illuminate iconic landmarks and public spaces while ensuring the lighting design was both functional and aesthetically striking. Vincent Lighting Systems came on board to demonstrate what could be achieved using cutting-edge lighting technologies.
To bring this vision to life, VLS and Destination Cleveland set up a limited demonstration in Public Square, showcasing some of Cleveland’s iconic landmarks—including Old Stone Church, Public Square Fountain, and the Standard Building—with vibrant colors, dynamic patterns, and Cleveland’s slogan, “The Land for Life.” The VLS team meticulously planned the demonstration, ensuring the fixtures’ locations allowed for maximum coverage and versatility in spotlighting or color-washing the entire square.
On the night of the demo, the results were met with overwhelming public support, as the colorful lighting and dynamic projections captivated onlookers. From the illuminated facades to the aerial lighting effects that bathed the skyline, the installation transformed Public Square into a vibrant and immersive nighttime spectacle. The project exemplified how lighting can transform urban landscapes into safe, inviting, and visually compelling environments, driving tourism, fostering economic growth, and bolstering community pride.
